Music Video -'Happy' - Pharrell Williams & 'Haven't Met You Yet'- Michael Buble

I have been furthering my music video product research to find something similar to what I would like to create.

during my research I came across a few music videos that represented my ideas but only two that really stood out overall. One of them was 'Happy' by Pharrell Williams in 2013. This music video was made for the second  'Despicable Me' movie. This movie is targeted at children therefor the music material that is used to promote it must be suitable for the same audience. At the same time, like we found out in our audience research , the parents or older siblings of the children watching the film will also be viewing it, so directors and producers make sure there is something for all ages to enjoy. This is a key element that we feel needs to be considered while planning and making our product.

This music video includes a mixture of different people dancing along to the song in some of their simple, every day activities. However in my music video I would add more variation of activities and surroundings. for example, most of this is shot in the streets and on sidewalks, I would involve a wider variety of people and environment using the contrast of a serious professional ( for example a business man) and comedic, feel good dancing and singing.


The other music video that stood out to me was 'Haven't Met You Yet' by Michael Buble in 2009. what I like about this is that it is set in a supermarket and the artist, Michael Buble, is day dreaming about a woman, when the staff of the supermarket start dancing and parading the artist with trumpets and flags. The idea of taking a simple every day location and the concept of boring food shopping and turning it spontaneously into a fun, energetic party having a positive affect on the viewer is what I am aiming to achieve with my feel good music video.

What I need to keep in mind during this process is making it suitable and enjoyable for all ages.