BBFC Rating specifications

As we are looking at making this music video suitable for mostly all ages, I decided to look into BBFC's conditions and specification for film age ratings. What elements of the footage make it suitable/ unsuitable to people of certain ages?

Here is the link to the BBFC age classification page:
http://www.bbfc.co.uk/what-classification/u







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First Team Meeting: Song choice

After the first meeting with my team partner we were considering using a well known song, however not one from the recent charts. We needed an up-beat feel good song that the majority of the public would know well and therefor enjoy listening to more than one that they are unfamiliar with.

During this process we came up with a few different songs which included:

• Mambo No.5 by Lou Bega (1999)
• Wake Me Up Before You Go-Go by WHAM (1984)
• Dancing In The Moonlight by Toploader (1999)
• Hey Ya! by Outkast (2003)

Despite Wake Me Up Before You Go-Go being voted (through ITV)the UK's 13th most favorite number 1 chart song from the 80's, allowing us to use it's popularity as an advantage, we decided that not only was this too big of a reputation to put at steak but it also just wasn't the right song in relation to what we had in mind.

 We came to the conclusion that 'Hey Ya' by outkast was the right song for our ideas and fitted the spec well; Up - Beat, feel good and well known, with easy sing a-long lyrics.

Here is the original music video for 'Hey Ya'

Questionnaire Results: Audience Research

 

This questionnaire was done through the use of Facebook, therefore most of the people who would have seen it are the age group of 16-18, however this is still relevant to know as now we can see who answered our questions and we can see who our most likely target audience will be.

 From our results we found that the preferred topic of a music video is a personal story line, although a combination of different backgrounds was also a popular preference. The least voted for was a video that is disconnected lyrically from the song therefore we aim to make the music video relevant to the song's lyrics.

 The most popular ways of viewing videos are on computers and mobile phones. This lets me know that when advertising the release of my music video I should pay more attention to advertising through websites, social sites such as Facebook or Youtube as well as phone apps (google play or itunes).

 This next question indicates that the music video won't just bee viewed by a target market of 16-18 year olds but their parents as well. This means that when we are creating the video we need to consider making the footage relevant and relatable to people of all ages which is an element I have discussed during my research into Pharrell Williams' song 'Happy'.

Music Video -'Happy' - Pharrell Williams & 'Haven't Met You Yet'- Michael Buble

I have been furthering my music video product research to find something similar to what I would like to create.

during my research I came across a few music videos that represented my ideas but only two that really stood out overall. One of them was 'Happy' by Pharrell Williams in 2013. This music video was made for the second  'Despicable Me' movie. This movie is targeted at children therefor the music material that is used to promote it must be suitable for the same audience. At the same time, like we found out in our audience research , the parents or older siblings of the children watching the film will also be viewing it, so directors and producers make sure there is something for all ages to enjoy. This is a key element that we feel needs to be considered while planning and making our product.

This music video includes a mixture of different people dancing along to the song in some of their simple, every day activities. However in my music video I would add more variation of activities and surroundings. for example, most of this is shot in the streets and on sidewalks, I would involve a wider variety of people and environment using the contrast of a serious professional ( for example a business man) and comedic, feel good dancing and singing.


The other music video that stood out to me was 'Haven't Met You Yet' by Michael Buble in 2009. what I like about this is that it is set in a supermarket and the artist, Michael Buble, is day dreaming about a woman, when the staff of the supermarket start dancing and parading the artist with trumpets and flags. The idea of taking a simple every day location and the concept of boring food shopping and turning it spontaneously into a fun, energetic party having a positive affect on the viewer is what I am aiming to achieve with my feel good music video.

What I need to keep in mind during this process is making it suitable and enjoyable for all ages.

Audience Research Questionnaire

In order to establish an audience to aim my production at,we have put together a questionnaire to find out about who our target audience will be and how they view the type media we will be producing as well as their preferences within a music video prodction.


Here is our questionnaire.
 https://emmabethdlq.typeform.com/to/UNT4IZ