This is one of Rudimental's music videos called 'Waiting all night'. I chose this music video because it links with both of the briefs that I chose to explore. As well as it being a music video it has the structure of a short film.
During this video I picked up on a few elements of film language that I would like to look into as I found that the collective use of them was very effective and feel that I may like to eventually incorporate them into my product.
I personally like the use of the handheld camera. It makes the audience feel more involved in the situation, like you are actually experiencing it with them. This is a technique I would like to explore as i feel there is a very fine line between it being effective and it looking cheep.
Another technique that was used was direct address.
I think it is very important and effective the way we see a character's story and the impact of a life changing event. As well as having a very powerful and dramatic story line it is also one of inspiration, and has a very uplifting ending as we have seen the character build on his struggles and eventually get through them. This is a form of structure I would like to look into a bit more as it has had a huge emotional and thought provoking effect on it's audience.
I like the transformation from diegetic sound at the beginning of the video to the backing sound of the song. I would like to experiment with mixing diegetic sound and backing track in the context of music video and I think it can be used really effectively to draw in the audience.
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